Online Marketing Terminology: The Basics

Please understand that there are hundreds of different codes and abbreviations online marketing companies use, some of them more important than others. The main thing to focus on, are obviously the codes that involve money, or financial contributions, before you write a nice check for a term you don’t know anything about.Online Marketing Term PPCPPC stands for Pay Per Click (or less commonly Pay Per Campaign), and the set up is quite simple. PPC is a paid form of advertising, set up through search engines (the most common being Google AdWords.) When you set up your PPC account, you enter in a short advertisement. These advertisements are then used in comparison with keywords you select. Your keywords are the terms potential clients might use in a search engine to find a business or company selling what they need. The search engine then hosts these paid advertisement on the top and sides of the organic search engines, in the form of paid ads. These ads are completely free, until someone clicks on them. Meaning, if you have a marketing campaign that has 10,000 impressions (times it’s shown on the search engine results) and only 1 person clicks on your ad, you only pay for that one ad.PPC Online marketing is a cost effective form of advertising, especially for those with specific keywords or phrases.Online Marketing Term CPCCPC or cost per click is the amount of money your currently paying for those potential customers to pay for your advertising. If you have $10 in your account and 40 people click on the ad – the CPC would be $0.40 per click. These costs can vary substancially in online marketing, depending on the competition of the keyword and the demand for placement. Ranging from increments of 10 cents, keywords can run as high as $8-10 per click for very competitive keywords, depending on your provider.Online Marketing Term CPICPI is referred to as cost per impression. It varies slightly from cost per click in that you pay for every time your ad appears, regardless of whether it’s been clicked or not. The benefit to cost per impression is often the cost factor, meaning if you budget $10 and it’s been shown 1,000 times, your overall cost per impression is only 0.01 cent.Online Marketing Term CTRCTR (Click Through Rate or Click Through Ratio) is the amount of times your online marketing material has generated a click through (when a person clicks on your ad) and goes to your site. Email marketing also uses Likewise, a CTR can also be applied to sales, in the respect that a CTR would be the number of times an item has sold in comparison to the number of times the website was viewed.Although these are only some of the most basic abbreviations in terms of viral marketing, it does help you understand a little more about the online lingo that can be lost in translation. While having an understanding does help the marketing process, working with an online marketing company is a sure-fire way to help build your website traffic, and ultimately your conversion rates.

The Fundamental Illusion of Online Marketing

Let’s look at the Fundamental Illusion of Online Marketing and get to the point of how marketers make an honest living online today. Rewind back to the first days of making money online… some of the first mentors I studied were making full-time incomes back in the 90’s. Long before all of the technology advancements we see today with consumers being able to purchase things around the clock from their mobile devices.The interesting thing is that the three key elements are the same today as it was back then with a few new “marketing iterations” in the mix. You have to do these things to make an online marketing career work out-1- Find people who spend money in your niche2- Get them onto your list by giving them free stuff of value3- Now sell them what they’re already buying by giving the bonuses to buy from youIf they don’t buy keep marketing to them with webinars, e-mails, mailings, phone calls etc.You really don’t need to own every marketing course or book under the sun to get the ball rolling. One of the biggest pitfalls in the online marketing industry is the huge learning curve of how to set all the things up that make an online marketing business a success. The best way to remedy this when you’re a newbie is to plug into a mentor that has a proven track record of success. Meaning they have a Sales Funnel that converts the people who come to them online into sales and are in profit. Connect to them and see if you can sell what they offer and get paid to send traffic their way. This is what if referred to as being an affiliate partner.Now you’re on the fast track with a proven system that works for you and earns you money while you’re getting a higher education in the online marketing world. This way you can decide if it is a good fit for you to set-up all the pieces that are required to step up into the place of having your own high converting offers and systems in place and you can then sign on affiliates who sell your products.So the bottom-line is nothing happens until something is sold. Stay tuned as I continue to write about how to win in the online marketing world. I enjoy sharing what I have picked up along the way as a gift of paying it forward to you in order to shorten your learning curve to save you time energy and money. Most important to make sure you win in business online. Pick up one of my favorite online marketing plans to continue your education by going to the link below today.

An Effective Online Marketing Strategy To Generate More Website Traffic

If your internet business does not have an online marketing strategy it will struggle to survive. Without a strategy, there will be no clear plan how potential customers will find you online and see what you’re all about. One technique to easily and inexpensively market your business is article marketing. You can either write the articles yourself or hire someone to write them for you. The objective of article marketing is that the articles promote your website through the use of backlinks contained within them. It is also a smart search engine optimization strategy as the articles act as signs directing traffic to your website.What Is Online Marketing?Every online marketer knows that the more traffic a website receives, the higher the likelihood that sales will also increase. You can’t sell your products or services if people are not aware of what you have to offer to them. This is why you need online marketing to get your business name out to the public. It take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements. And this is how article marketing works.Article marketing is a subtle online marketing strategy. It is written content that you supply to article directories who then publish it online for free. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.How Does Article Marketing Work?Article marketing will not generally produce large amounts of traffic directly from article directories. The majority of article traffic comes through search engines. So why not just put the articles directly on your own website? Well, article directories have built-in authority with search engines. This means that their pages will typically rank faster and easier than pages on websites with less authority, like your website. As a result, you can use an article directory as a marketing resource to pick up search engine traffic to drive it to your article.So as an online marketing strategy, how does article marketing drive traffic to your website? When you submit your content to an article directory, you will have a resource box at the end of the article where you can insert a link to your website. Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.When your articles are on an article directory website, they are also available to other website owners to publish that article on their website, with the link back to your website. The more links pointing to your website, the more importance search engines give it. This will then improve your the placement of your website in the search engine results.Getting Your Content On Article Directories.Once your articles are written and edited, the next step is to submit them to article directories. Always make sure you use fresh content, because if you submit the exact same article to different directories some will detect that it is duplicate content and refuse to publish it.By submitting content to more than one directory, you cast a larger net into the sea of traffic to push it towards your website. People are searching the internet all the time to find information. If that information is connected to your online business, they can come across your article, read the content and if they feel they have gained some important or valuable information, they will follow the link to your website to find out more.Submitting articles to directories should be an ongoing process rather than a “submit once and forget it.” The more well-received articles you submit, the more your reputation as an expert will grow and the higher you’ll rank in search engines.