While numerous online marketing strategies are available not all are conducive to good business. Marketing executives should spend time learning about the pros and cons of each to determine which are best suited for their business and will yield desired results.Popular online marketing strategies include developing websites or blogs; podcasting; online videos; article marketing; creating information reports; and engaging in social media. Each method can be used alone or combined with one or more strategies. For example, a company could create info reports and promote them via websites, blogs, and social media outlets.It is best to thoroughly research each method and how it is used before incorporating into the business marketing plan. In order to fully capitalize with these tools companies should have at least one fulltime employee who is educated in Internet advertising. Another option is to work with an online advertising agency that can either assist in creating advertisements or oversee all aspects of marketing endeavors.There are substantial differences between traditional print and online advertising. Printed materials can be costly and difficult to track results. Online campaigns are generally more affordable, but require companies to understand tracking methods to determine the return on investment.Websites are an essential element for any business. This tool can be used to market products or services; share info reports; publish audio podcasts or online videos; and generate customer leads. Companies can offer complimentary reports or newsletter subscriptions that require visitors to opt-in by providing their email address.Blogs allow companies to build brand awareness in a less formal setting that encourages visitor participation. Companies can share most types of online advertisements and also generate income by selling ad space to like-minded businesses.Podcast marketing is an excellent venue for presenting infomercials and for sharing inner workings of the business with anyone who wants to listen. Many Internet businesses use audio podcasts to broadcast corporate or personal Internet radio shows. The uses for podcasts are virtually unlimited, but popular methods include sharing product information and presenting interviews with industry experts.Audio podcasts can easily be turned into online videos. Since the script is already written, companies only need to reformat into a video that can be shared with others. Entrepreneurs and small business owners often avoid producing videos because they think they are cost prohibitive.The truth is online videos can be produced at affordable costs and don’t even require a video camera. Most desktop and laptop computers include editing software that lets users easily create videos with the click of a mouse. Videos can be produced using clipart, graphics, and still photos.Companies that desire professional videos may find it helpful to work with an online advertising agency. Those with a tight budget should consider contacting local colleges or vocational schools. College students can offer fresh perspectives and are adept at using the latest technology. Offering an intern program can help companies create ad campaigns for minimal costs.Video marketing is a powerful strategy for sharing advertising messages. The secret to success is creating high-quality videos that leave viewers feeling entertained, educated, and eager to share videos with others.Incorporating multiple online marketing strategies is crucial for improving search engine results. Taking time to investigate each strategy and how to integrate into your business, along with working with media professionals can launch your business to a new level.